The charity was set up in 2008 in response to Cherie's experiences meeting women around the world and the realisation that, with the right support, women can overcome the challenges they face and play an important part in the economies and societies in which they work and live.
The core of our work is strengthening the capacity of women entrepreneurs in countries where they lack equal opportunities. We focus our support on women in Africa, South Asia and the Middle East, where we can add value and where we see clear potential for women in business to become self-sustaining in the longer term. We rely on local knowledge and resources wherever possible, working in partnership with local organisations based in the countries we work in.
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